Ebook Free The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant, by Stenebo, John Stenebo
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The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant, by Stenebo, John Stenebo
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Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last).
- Sales Rank: #2071834 in Books
- Published on: 2010-11-01
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .98" w x 6.14" l, .74 pounds
- Binding: Paperback
- 320 pages
Review
'Stung.' Financial Times 'The wholesome Scandinavian image of furniture and lifestyle giant Ikea has been rudely shaken.' Independent '[A] shocking tell-all book - Johan Stenebo was the closest collaborator of IKEA founder Ingvar Kamprad.' Der Spiegel online 'A long overdue expose - sensational.' Goteborgs Posten
About the Author
Johan Stenebo was an IKEA director for two decades and one of the closest collaborators of billionair founder, Ingvar Kamprad and his family.
Most helpful customer reviews
3 of 3 people found the following review helpful.
I highly recommend this book for those who want to be in ...
By J. C.
This book reveals surprising secrets behind Ikea's success. They buy lumber from China, which comes across the border illegally from Russia! They want you to fill up your "Ingvar" bag with items you don't need. The maze used to have no exits or shortcuts and it was so crowded people were fainting. I highly recommend this book. Besides the shocking revelations, the author also reveals the personality of Ingvar Kamprad which made Ikea great. As the owner of Ikea, Ingvar Kamprad has a unique management style. He lets his managers seemingly do what they want, as he also rules with an iron hand and eventually things go Ingvar's way, which he knew all along. It's amazing to read about the details of how this management style works, and it really does work as measured by the success of Ikea. This is a well written, thoughtful book with interesting, personal stories and exciting inside looks behind the scenes of a store, which started as a regular old furniture store! This book is a history of the disruption of a retail industry. Furniture shopping was changed forever.
6 of 6 people found the following review helpful.
A great insight into one of the most secretive companies in the world
By Eugen Dobric
A book with a good insight into one of the most secretive companies in the world. Especially interesting to read for the IKEA coworkers. An eye opener showing in what way the brand image is different than the reality. Although content is interesting the book is written with many grammar and spelling errors as book nears it's end.
0 of 0 people found the following review helpful.
the book is interesting and gives good insights into the workings of the company
By vmelli
the book is interesting and gives good insights into the workings of the company, however the english is poor: so many times the sentences are just incorrect, have typos, extra words here and there and sometimes they just do not make sense. A pity, I am not sure if it is the translation or the book was not properly edited to begin with.
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